HOW BEAUTY ROUTINES REFLECT MODERN LIFESTYLES AND DIGITAL MARKETING However, a common misconception persists—that fair skin is the only standard of beauty. This belief is both narrow and misleading. “I believe that beauty is a composite form that includes self-confidence, intelligence, empathy, kindness, and compassion.” Consider NYAKIM GATWECH, often celebrated as the “Queen of the Dark” for her stunningly rich skin tone. Her beauty challenges outdated stereotypes and proves that true beauty transcends skin color. Let this be a reminder: never judge someone’s beauty based on their complexion. The world is evolving at a remarkable pace, and we are continuously adapting to these changes. Amidst our fast-paced lifestyles, there is a growing desire to embrace beauty and pursue healthier, more holistic transformations. In response to this shift in consumer mindset, the beauty industry is becoming increasingly competitive, leveraging innovative marketing approaches to meet the rising demand.